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Viktor and Rolf are heralded by fashionistas and critics as the most creative duo in the world of design. Together they create whimsically serious clothes with a touch of romance and a practical sensibility underneath the dramatic ruffles and pleating. Each season is a surprise, every show a spectacle, the results always thought-provoking. Rarely do designers push us to consider why we wear certain clothes; Viktor and Rolf do, and also ask the question of “Why not?”
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For example, in 2005 the Dutch duo provoked us all with an inquiry into the violent state of the world with a collection of contrasts, or perhaps of befores and afters, in one of the most epic shows of the past few years:
The New York Times reports that the Viktor & Rolf label has been acquired by Only the Brave, the Italian company that owns Diesel. This raises well-groomed eyebrows as latest unlikely purchase of a high-end label by a commercial group. Only the Brave controls small-ish denim labels, and their Viktor & Rolf venture will be their first foray into high-end cool, including red-carpet gowns, patent leathers and of course the fragrances.
For those of us who aren't familiar, here are some of Diesel’s latest designs:
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How the Diesel owners' “controlling stake” will affect Viktor & Rolf remains to be seen. Likely the team will continue with idea(l)s of frivolity and fantasy, and with a juggernaut of a denim group behind them perhaps we can expect some V & R jeans next season. Flip flops are unlikely to make a runway appearance. While more resources will benefit the designers, the larger question remains: how far should the acquisition and conglomeration of labels go before big is too big?
1 comment:
uh-oh.
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